TABLOID HEADLINES are usually:

  • SHORT + SIMPLE eg “COP KILLERS ESCAPE”
  • DRAMATIC + EMOTIVE eg. “JADE HOURS FROM DEATH”
  • BIASED eg. “THUGS TRASH PADDY”S DAY PARADE”
  • Use SLANG eg. “PUNTERS PUNISH HUNTERS”  “BONO NAGS BUSH”
  • Sometimes use ALLITERATION eg. “BECKHAM BIDS BYE-BYE”
  • Sometimes use PUNS eg. “SUPERMARKET SORRY 4 MIS-STEAK”
  • Sometimes use CLICHES eg. “CAN’T BUY ME LOVE”
  • Sometimes use RHYMES eg. “SIMON’S AGE RAGE”

A pun is a play on words eg. “Hole found in nudist camp wall. Police are looking into it.”

A cliché is an over-used/well-known phrase: “Good old days” “Monkey see, monkey do”

BROADSHEET HEADLINES are usually:

  • LONGER eg. “GOVERNMENT URGE MINIMUM ALCOHOL PRICE”
  • FACTUAL eg. “POOR FORECAST THREATENS POTATO CROP”
  • SERIOUS eg. “JADE’S STRUGGLE  FOR LIFE A TALE OF OUR TIMES”
  • TRUTHFUL + UNBIASED eg. “PSNI ATTACKED DURING ARRESTS”

 

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