TABLOID HEADLINES are usually:
- SHORT + SIMPLE eg “COP KILLERS ESCAPE”
- DRAMATIC + EMOTIVE eg. “JADE HOURS FROM DEATH”
- BIASED eg. “THUGS TRASH PADDY”S DAY PARADE”
- Use SLANG eg. “PUNTERS PUNISH HUNTERS” “BONO NAGS BUSH”
- Sometimes use ALLITERATION eg. “BECKHAM BIDS BYE-BYE”
- Sometimes use PUNS eg. “SUPERMARKET SORRY 4 MIS-STEAK”
- Sometimes use CLICHES eg. “CAN’T BUY ME LOVE”
- Sometimes use RHYMES eg. “SIMON’S AGE RAGE”
A pun is a play on words eg. “Hole found in nudist camp wall. Police are looking into it.”
A cliché is an over-used/well-known phrase: “Good old days” “Monkey see, monkey do”
BROADSHEET HEADLINES are usually:
- LONGER eg. “GOVERNMENT URGE MINIMUM ALCOHOL PRICE”
- FACTUAL eg. “POOR FORECAST THREATENS POTATO CROP”
- SERIOUS eg. “JADE’S STRUGGLE FOR LIFE A TALE OF OUR TIMES”
- TRUTHFUL + UNBIASED eg. “PSNI ATTACKED DURING ARRESTS”
